Boosting reality with FOOH for the ACO Protect launch campaign
FOOH (Fake Out Of Home) content has been around for a while but it is a relatively new marketing approach for most clients. One challenge is finding the correct balance of unpolished SoMe vibe and high-end VFX to pull it off.
Crosby’s visual effects team created this magic trickery for the launch of ACOs new product line ”ACO Protect” aimed at the entire Nordic market.
Also included in our delivery: Product 3D visualization, key art and final art for a real billboard placed in Odenplan, one of Stockholm’s most visited squares.
Including
Concept & idea
Directing
3D and motion
VFX
Post production
