Spectacular visuals carrying a serious message
Disturbing hard facts were superimposed over 3D visuals in this ad from the Baltic Waters 2030 Foundation. By using photorealistic renders, we placed the viewer in the middle of the action to illustrate the effects of industrial trawling with giant nets.
The outdoor campaign urged people to sign a petition pressuring Members of Parliament to stop industrial overfishing in the Baltic Sea. An accompanying print ad, targeted directly at politicians, was placed in Sweden's most prominent business paper.
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Visual concept
Script
Directing
3D and motion
Anamorphic
