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EQT

Branding by motion

       Branded videos for EQT's Global Investment Portfolio

EQT, a leading global investment firm with around EUR 60 billion in raised capital and Nordic roots, came to Crosby to get access to our complete service offering: from concept development to production management and roll-out of a series of videos about EQT as a company and its funds' various investments.

Including

Concept & idea

Visual concept

Script

Directing

3D and motion

Creative Collaboration

Working closely with the EQT communication team, we produced a concept based on their brand positioning needs. Involving the relevant skill sets from our team of art directors, copywriters, photographers, and VFX experts, we produced a series of videos on EQT's investments in new interesting companies across the globe. In addition an animated film to mark their 25th anniversary and a film for employee branding purposes illustrating the “work life at EQT” were made.

“Crosby is a great one-stop-shop providing concept development, production and execution – they take our complex offering with investments in a broad variety of businesses, merge it with our brand values and produce visually exciting and differentiated content which works across all channels”

Nina Nornholm
Head of Communications EQT

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