High current
This campaign for Fortum was made to establish their position as a leading clean-energy company. To illustrate the climate-friendly origin of their electricity we followed the power lines back to the source. Cramped in a swaying skylift high above ground we set up our camera. As the sun reached the desired position a call for action was made to the hydro plant control room in Stockholm. The floodgates opened and seconds later ice cold water rushed by. The moment was over but we caught it perfectly and the result could be seen in ads all over Scandinavia.
Including
Visual concept
Photography
Post production
