Helping IKEA teach compact living to young students

In a creative collaboration with Åkestam Holst, we helped IKEA educate consumers on how to transform small spaces into functional homes using clever interior design.

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The concept? Use the dimensions of typical outdoor billboards and turn them into a fully furnished apartments — showcasing IKEA’s expertise in smart, compact living.

Including

Post production

Anamorphic

Top-down architectual visualization

To bring the idea to life, we built entire room scenes in 3D and filled them with IKEA furniture. These interiors were then printed in full size (1:1) and displayed on OOH billboards, creating a striking visual illusion.

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Targeting a group of consumers living in small spaces

Strategically placed near Swedish universities and student housing, the outdoor campaign targeted young students — showing how smart design can make their first compact apartment feel surprisingly spacious.

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ACO Age Delay

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Launch campaign

ACO Age Delay

Matsmart

Campaign