Virtual virtuosos

The much-loved coffee machine from Moccamaster must be the perfect gift for any occasion – serving you perfect coffee for at least a decade. This ad campaign, along with the accompanying branding assets, confirmed the benefits of using CGI to create high-end product imagery.

With endless possibilities to customize sets and change product characteristics, still images and videos were created to cater to a vast number of applications. Efficiency and efficacy. By Crosby.

Including

3D and motion

Some advantages choosing CGI over photography

• Easily change configuration of coffee machines without the need of physical products.

• Full control and repeatability of animations.
• Compose, build and rebuild virtual background sets in-camera with no need of carpenters making frequent trips to the lumber yard.

• No need for a rental studio or studio equipment.
• The option to change background material properties with a push of a button.

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Assets created and employed across multiple platforms

• SoMe – stills and video
• Magazine prints
• On-site branding

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Wibe

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Online campaign

Wibe

Absolut

3D visualisation

Absolut

Marabou

Branding by motion

Marabou

Virtual virtuosos

Some advantages choosing CGI over photography

Assets created and employed across multiple platforms

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