360 campaign

Laying the tracks for VR's brand debut in Sweden

We're honored to collaborate with the talented brand agency Grow to deliver assets for VR Group's recent brand transition campaign. The Finnish railway company expanded into Sweden through the acquisition of MTRX and needed new visual content to spread the word.

Through strategic planning and creative problem-solving, we delivered compelling still and motion assets that captured and amplified the campaign's vision. VR's new brand identity was brought to life and ensuring a memorable debut in Sweden.

Including

Directing

Creative planning

Live action

3D and motion

VFX

3D visuals save the day

Faced with no VR-branded trains available for filming in Sweden, Grow turned to Crosby. We used 3D visualization to create the exterior scene of a rebranded train speeding through the Swedish landscape. For interior shots, we directed and filmed inside a stationary passenger car at night, racing against the train's actual departure time.

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Moccamaster

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Campaign + branding

Moccamaster

Civil Rights Defenders

AI-visuals

Civil Rights Defenders

SVT Play

Key art

SVT Play

Laying the tracks for VR's brand debut in Sweden

3D visuals save the day

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