Modular concept solution
This creative concept for their '3 for 2' promotional campaigns serves our client ACO with a versatile modular toolbox. Our clever use of layer compositions unlocks endless image combinations, providing a comprehensive asset library whose value far exceeds the sum of its parts.
Designed for use across a 360° campaign spectrum, including both traditional print and online video, the inclusion of a model photographed by Crosby in a previous assignment injects an additional human touch.
It is a pleasure to see our concept fully embraced by the client, especially with the inventive creation of an ACO-branded subway car using our assets.
Including
Concept & idea
Visual concept
Photography
3D and motion
